Director of Social Media, Beverly Hills, CA, California

Created 01/14/2021
Reference 128756272
Country United States
State California
City Beverly Hills, CA
Zip 90212



We are committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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We are a global creative agency in the business of solving complex problems and building social movements. We partner with innovative, values-based organizations and thought leaders to bring to life transformative ideas through creative and strategic storytelling. Our long-term vision is to mobilize communities around a client's mission and build pathways for sustainable growth.

Job Summary

Wondros is seeking a director to manage paid, earned, and owned social media strategy. In this role, you will take over the planning, management, and optimization of client campaigns, while being the main liaison for creatives, third-party vendors, and clients. Your commitment to the highest levels of service coupled with an organized, professional approach to work will see you thrive in this position.

As a director on our strategy team, you will play a critical role in paving our client's path forward providing strategic leadership on the full media mix. You'll act as a strategic thought leader and trusted advisor to client counterparts and represent the voice of the client. You will lead the Wondros social media team to increase engagement and strengthen affinity across all platforms.

The ideal candidate will be a strategic and analytical social media expert with a proven track record of driving performance and inspiring engagement. The role is charged with leading the strategy, ideation, and execution of social content and strategy. The right candidate will be social first' in their thinking, understanding that brands must engage their own audiences effectively before they can scale brand storytelling.

Key Responsibilities

Designing and continuously evolving a social media strategy that grows

Authentic brand affinity, engagement, reach, audience and, as a result, conversion

Managing the social strategy execution for campaigns, content, and projects

Working closely with the marketing and communications teams, ensuring social is thoughtfully factored into partnerships and campaigns

Measuring results and reporting on social campaign performance

Leading the analysis of qualitative and quantitative social data

Identifying and implementing software tools

Reviewing target audience performance and strategizing new targeting tactics

Recommending tactics to optimize content

Developing guidelines around posting cadence

Managing a team of two to three direct reports who execute daily posting, manage a content calendar, and engage with all community conversation

Managing the social media team budget and resourcing

Reporting on and reacting to all developments in the digital landscape

Collaborating closely with other business peers to participate in, and actively contribute to, organizational strategic planning and major initiatives

Act as a catalyst for communications planning thinking within the media team

Collaborate with Wondros strategic team to craft an integrated communications plan

Be the connective tissue between the client's business strategy, the creative agency's brand strategy, and Wondros media strategy

Bring big consumer/cultural insights that drive bigger context strategies for clients vision

Be the bridge between strong, conceptual thinking, and data-driven, analytical approaches to problem-solving

Form a dynamic duo with the creative team, media planning, marketing science, and custom content experts on your team (much like art directors and copywriters pair-up in creative agencies)

Bring your track record of data-centric thinking to every integrated client brief, which will outline creative and media requirements and objectives

Required Qualifications

10 years of experience leading social/digital marketing, with proven examples of strategies developed for well-known brands in the social media space

  • Must have Director level title/role in current or previous work

5 years of supervisory experience and mentoring social media teams

Experience leading and developing social-only or social-at-the-core projects

Experience managing a multi-office social strategy team in a digital agency or marketing environment

A strategic understanding of business with the ability to connect business challenges and social strategy/tactics

Experience working with influencers and social partners to increase reach

Strong knowledge in paid social media

Ability to build strong relationships and work effectively, proactively, and seamlessly with a large team

Fluency in data, and a proven record of infusing data into activation ideas and plans

Superior presentation and communication skills, with experience presenting to Senior and VP-level executives

Strong storytelling skills with the ability to communicate complex strategic campaign concepts in streamlined, logical, and well-designed decks

Proven ability to independently manage multiple priorities in a fast-paced and deadline-driven environment

Familiarity with native analytics and insights tools (Facebook, Twitter, Instagram)

Fluency in social measurement tools including but not limited to social listening (Listen First), social analytics (Google Analytics, Trackmaven, Curalate, Tailwind, etc.)

Understanding of media principles, media planning fundamentals and how media is bought and a thorough understanding of marketing communication channels (including digital)

Proven analytical, strategic thinking and, communication skills and a high level of competency in account management and client service


Employer New Level Resources

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